Meta Advertising

By Quarc Digital

Grow with Quarc

Facebook & Instagram Ads That Fill Your Calendar

Meta ads put your offer in front of local people before they ever think to search for it. We plan each Facebook, Instagram and Messenger campaign around booked jobs and cost per lead, not likes or reach, because a full schedule is what keeps a service business running.

Paid social funnel: Facebook and Instagram ads leading to booked enquiries

Benefits

  • Audience Building

    We build custom audiences from your customer lists, site visitors and video viewers, then test lookalike audiences and local radius targeting so your ads reach people who resemble your best clients.

  • Pixel & Conversions API

    We set up the Meta Pixel alongside the Conversions API so calls, form fills and bookings report back from your site and server. Reliable signals help Meta find more people who act.

  • Creative Testing

    We write and test ad copy, images, short videos and offers side by side, retiring tired creative before ad fatigue sets in and putting more budget behind the versions that bring in leads.

  • Retargeting

    We follow up with people who visited your site, watched your videos or opened a lead form, keeping your business in their feed until they are ready to book.

  • Budget & Placement Control

    We set budgets by campaign goal and review Facebook, Instagram and Messenger placements, moving spend to the ad sets and audiences that produce real leads.

How Do Facebook Ads Bring In Local Leads?

Close-up of a person holding a tablet showing growth charts on a wooden desk setup.
Illustration of campaign results improving over time

More Booked Jobs

Good leads from Meta come from a clear offer shown to the right local audience. At Quarc Digital, we match each campaign to one goal, choose between lead-form ads and landing pages, and feed results back so delivery improves.

Start your campaign
Illustration of campaign results improving over time

Why Choose Our Meta Ads Management

Meta ads at Quarc Digital are handled by senior people who do the work themselves. We are a Meta Business Partner, and we judge each campaign by the leads it brings in, not by reach or engagement.

Signs You Need Meta Ads Management

Meta ads management helps when Facebook and Instagram spend is going out but booked work is not coming in. These are the signs it is time for help.

    SignWhat It Means & How We Fix It
    Boosting Posts With Nothing BackBoosted posts chase likes and reach, not customers. We replace them with Ads Manager campaigns built around a single goal, such as leads or bookings, so spend follows results.
    Audiences That MissBroad interest targeting can show your ads to people who will never hire you. We build custom and lookalike audiences and tighten location settings to your service area.
    Leads That Never AnswerIf lead forms fill up with poor contacts, the form is often too easy. We add qualifying questions and match the offer to the people you want.
    No Pixel or Conversions APIWithout the Meta Pixel and Conversions API, Meta cannot see who became a lead. We set both up so every form, call and booking is reported back.
    Tired, Repetitive Ad CreativeWhen the same ad runs for months, people tune it out. We test fresh images, videos and copy, and keep the versions that bring in leads.
    Rising Cost Per LeadLead costs creeping up? We refresh creative, test new audiences and rebalance budgets to keep cost per lead steady as competition rises.

The Quarc Digital Meta Ads Framework

Meta ads at Quarc Digital follow a clear, repeatable framework. Each account moves from first audit to steady testing and measured growth.

Why Meta Ads Matter

Your next customer scrolls Facebook and Instagram long before they search. Meta ads build demand with people who have not looked for you yet, while search ads catch those already looking. See how we run Google Ads management to capture that demand.

  • Reach Before Search

  • Local Targeting

  • Clear Reporting

  • Meta ads introduce your business to nearby people before they need you, so your name is familiar when the need arrives.

  • Ads Manager reporting ties spend to leads and bookings, so we shift budget toward what works and pause what does not.

  • Radius and location targeting keeps your budget on the neighbourhoods and towns you actually serve, from Vancouver to Chilliwack.

See Pricing

Paid Social Built for Local Service Businesses

We work with service businesses across Metro Vancouver and the Fraser Valley, including trades, HVAC, law firms, dental, health and wellness, real estate and home services, turning ad spend into calls, forms and booked visits.

From our Google reviews

“I’ve worked with Quarc Digital on search engine optimization, paid ads, social media, and web development. They’ve consistently delivered high-quality, profitable results at an affordable price point.”

Diane Kahl · Google review · Paid ads, social media and SEO

Read more client reviews

AOA — Meta Advertising Frequently Asked Questions

Algorithm of Answers.Frequently Asked Questions

Ads can start delivering as soon as Meta approves them, and some leads often arrive early. Each new ad set then goes through a learning phase while Meta gathers conversion data. During that period we test creative and audiences, and costs usually settle once delivery stabilizes.

They do different jobs. Meta ads create demand by reaching people who are not searching yet, while search ads capture people who already are. Many local businesses run both, and we can help you decide which should come first.

Ongoing. Pixel, Conversions API and account setup happen once, but audiences tire of the same ads and costs move with competition. Regular creative refreshes, audience tests and budget changes keep cost per lead under control.

Management starts at $895/month, month-to-month with no contract. Your ad spend is paid directly to Meta and is separate from our fee. We recommend a starting budget based on your market and goals on your free audit call.

Yes. We use Advantage+ campaigns where Meta’s automation suits your goal and manual campaigns where tighter control works better. Our lead-form ads collect contact details inside Facebook and Instagram, no landing page needed.

All Meta ads work is done in house. Senior people at Quarc plan, build and manage your campaigns directly, and nothing is offshored.

We stand behind the quality and openness of our work, but we cannot promise a set number of leads or a fixed cost per lead. Meta’s auction and ad review decide delivery. What we commit to is accurate tracking, steady testing and full access to your Ads Manager data.

We run paid social with the same measured approach we use for search: clean Pixel and Conversions API data, one clear goal per campaign, and senior people who judge success by booked work, not engagement.

DIFFERENCE — Why Choose Quarc Digital for Meta Advertising

We build on how Meta's delivery system learns from conversion signals, not on boosted posts or hunches. Every change we make has a reason we can show you.

  • Diagram of the Quarc semantic SEO model: entities, intent and topical relationships feeding search visibility
  • Senior Hands on Every Account

    The people who plan your campaigns also build them, write the ads and read the results. Nothing is handed to a junior team or sent offshore. Our leadership brings 35 years of combined marketing and business experience.

  • Month-to-Month Trust

    There is no contract to hold you. Clients stay when the leads keep coming, and we report openly so you can always see where your budget went.