Built On WordPress
Our own site runs on WordPress, and we build client sites on it too. Our leadership brings 35 years of combined marketing and business experience.
Technical SEO on WordPress
A fresh WordPress install publishes pages nobody asked for: tag archives, author pages, attachment pages, date archives. Add a theme, a page builder and a dozen plugins, and the site carries far more code and far more URLs than its content needs. WordPress SEO is the work of deciding what Google should see, making it fast, and keeping it clean as the site grows. It sits inside our wider SEO service, and it is often where the quickest technical gains are found.

Titles, meta descriptions, XML sitemaps and canonical tags usually come from one SEO plugin, but themes and other plugins often output their own versions as well. The result is two titles, two sitemaps or conflicting canonicals on the same page. We pick one source for each job, configure it properly, and switch off the duplicates so every template tells Google one consistent story.
Structured data should come from one place. When a theme, an SEO plugin and a reviews widget each print their own Organization or LocalBusiness markup, Google receives contradictory facts. We consolidate schema output so each page carries one clean, valid set.
Page builders, sliders and plugins that load scripts on every page add weight that shows up in Core Web Vitals. We measure real templates, remove what the site does not use, compress and resize images, and set up page caching and a CDN where the hosting allows, so the gains hold after the next update.
WordPress generates thin pages automatically. Attachment pages for every upload, author archives on single-author sites and tag pages holding one post each dilute the index. We decide which archives earn a place in search and keep the rest out with noindex rules and sitemap exclusions.
WordPress is flexible, and that flexibility is the risk: every plugin update, theme change or new page template can quietly alter what search engines crawl. A staging site left open can even land in the index next to the live one. That is why we treat WordPress SEO as ongoing upkeep rather than a single setup task. When the site itself needs rebuilding, our web design team builds on WordPress; when you sell online, see WooCommerce SEO.
A technical review and clean-up of the install, then monthly work on content, internal links and site health, because plugins update, editors publish and settings drift over time.
Features | Benefit | |
|---|---|---|
| SEO Plugin Configuration | ||
| SEO Plugin Configuration | Gives every page one title, one canonical and one sitemap entry. | |
| Indexation & Thin Page Control | ||
| Indexation & Thin Page Control | Keeps tag, author, date and attachment pages from diluting the index. | |
| Permalinks & Redirects | ||
| Permalinks & Redirects | Keeps clean URLs and sends old addresses to the right new page. | |
| Core Web Vitals & Caching | ||
| Core Web Vitals & Caching | Trims plugin and builder weight, then caches what is left. | |
| Schema & Heading Structure | ||
| Schema & Heading Structure | Outputs valid structured data once and keeps headings in logical order. | |
| Internal Linking & Site Health | ||
| Internal Linking & Site Health | Links related pages on purpose and flags broken links and crawl errors early. | |
Algorithm of Answers.Frequently Asked Questions
It runs on our standard SEO plans: Local Basic at $950/month, Local Growth at $1,980/month, Local Growth+ at $2,950/month, and National SEO from $1,500/month. Every plan is month-to-month with no contract. The right tier depends on your market and how much technical work the site needs, and the full breakdown is on our pricing page.
Yes, provided someone sets it up with care. WordPress lets you control permalinks, titles, canonicals, sitemaps and schema without developer workarounds. The weaknesses come from what gets added on top: heavy themes, overlapping plugins and archive pages left indexable by default.
Yoast SEO, Rank Math and SEOPress can all do the job well. What matters more is that only one of them is active, that it is configured for your site, and that the theme is not producing its own titles or schema alongside it. If your site already runs a capable plugin, we usually keep it rather than migrate settings for no gain.
They can. Builders like Elementor, Divi or Bricks add markup and scripts, and some load assets on pages that never use them. A well-built page on a builder can still perform, so we measure your actual templates and trim or replace what is slowing them down rather than demand a rebuild.
Yes. We ask for an administrator account in your name, plus Search Console and analytics access, so changes are traceable and can be removed when you choose. Before larger changes we confirm a current backup exists or work on a staging copy. If a developer or host manages your site, we coordinate with them. See SEO audit if you want a review before granting access.
We make them. Plugin settings, redirects, indexation rules, schema, image compression and internal links are done directly in your install. Where a fix touches custom theme code your developer maintains, we write a clear brief and check the result once it ships.
Usually, with planning. We map every old URL to its new address, carry titles and schema across, set redirects and watch Search Console after launch. Google decides final positions, so expect brief movement.
Yes. WooCommerce stores add product, category and filter URLs that need their own indexation rules, along with product schema and heavier pages. That work has its own page: WooCommerce SEO.
We fix the cause, not the score. A green light in an SEO plugin says little about how Google sees the site; crawl data, Search Console and the templates themselves tell us where the real problems are.
Every change is logged and checked on a backup or staging copy first, then verified on the live site. You see which settings changed, which pages left or entered the index, and what that did to impressions and clicks in Search Console.

Our own site runs on WordPress, and we build client sites on it too. Our leadership brings 35 years of combined marketing and business experience.
We explain each fix in plain language and show its effect in the next report. Our SEO plans are month-to-month, with no lock-in.